Bidirectional sync with your CRM keeps data consistent everywhere.The platform includes a CRM webhook endpoint that receives contact data from external CRM systems and creates or updates contacts accordingly.The webhook accepts a POST request with a source identifier (like “salesforce” or “hubspot”) and contact data including crm_id (required), first_name, last_name, email, phone, and company.The system supports various field naming conventions from different CRM systems, automatically mapping firstName/first_name/name and similar variations.